What It Costs

Lowest Rates – Guaranteed Results – No Contracts

Consulting rates start at $894 per month. This includes up to 8 hours in month one, and up to 4 hours in all subsequent months. Services in excess of the monthly maximum hours are billed at $75 to $250 p/hour. Managing Partners are billed at $350 p/hr., Consultants are billed at $75 to $150 p/hr. based on project scope.

Contact us at (303) 217-3993 or info@urwaconsulting.com to schedule a free consultation, or to get started today.

Marketing consulting services included in the monthly fee are:

• Digital marketing review and web presence analysis.
• Market Planning: Delivery of a new 90 day / 12 month digital marketing priorities plan that includes highest priorities, top customer types, performance measurement metrics, and detailed descriptions of business reason for recommended services.
• Discounted digital marketing and website development services through URWA Consulting's vendor network.
• Establish business/organization goals and key success drivers.
• Establish and/or review marketing performance metrics.
• Digital marketing program and project management, including;
• Vendor management
• Performance review of current marketing vendors
• New vendor and marketing opportunity screening
• Vendor support; including meeting participation.
• Evaluation and elimination of non-productive and unmeasured marketing.
• Monthly account review.

Each client program is developed based on that client's specific requirements, goals and budget. Programs may include web site development, search engine optimization (SEO), social media marketing, mobile marketing, Internet advertising, search engine marketing (SEM), remarketing, blog marketing, viral video, lead development, new customer acquisition, Email marketing, website measurement, app. development, and content development.

What Gets Done: (first 30 days)

• Engagement Set-Up Call: includes explanation of process, time frames, and expectations.
• Priority objectives are discussed during the Set-Up Call, and can lead to immediate action, depending upon need and resources.
• Establish control of website. Included hosting, URL, email and content
• Evaluate website and deliver performance improvement report
• Audit online and offline marketing investments.
• Audit web presence; includes search, social media, listings, mobile, video and content
• Evaluate primary competitors, and available industry marketing intelligence.
• Deliver client action plan and performance recommendation.
• Review, revise, and prioritize recommendations in order to transition into "Ongoing Engagement" services.

Ongoing Engagement

• Implement priorities in 8 to 12 week time-frames, review performance, and revise client action plan throughout the engagement as needed.
• Monitor, review and report on all online and offline marketing investments and returns.
• Negotiate discount fees from advertising and marketing vendors.
• Handle, screen and evaluate incoming media solicitations
• Guide in selection of "Best of Class" vendor selection as related to advertising and marketing
• Conduct monthly face-to-face progress meetings to ensure continued development of client
• Optimize Internet marketing based on objectives, results, and budget.
• Represent and/or participate with client at vendor meetings related to advertising and marketing
• Insure client marketing investments and activities are aligned with stated company growth objectives.

Contact us at (303) 217-3993 or info@urwaconsulting.com to schedule a free consultation, or to get started today.

Every URWA client saves money. Internet marketing work is performed by the client or by pre-screened contractors and vendors who have agreed to work with URWA clients at a discount.

Every client program is developed and implemented to ensure the following principles: Each client...

1. Is found online by "ready to buy customers" and prospects.
2. Engages their audience so they are chosen by prospects.
3. Converts prospects into leads and customers.
4. Measures the performance of their website and marketing.
5. Optimizes their marketing based on their website and outcomes data.

URWA Enhanced Services

• Marketing Strategy
• Marketing Plan Development
• Customer Research
• Competitive Analysis & Strategy
• Marketing Research: Analysis & Outlook
• Custom Research

Contact us at (303) 217-3993 or info@urwaconsulting.com to schedule a free consultation, or to get started today.

Marketing Strategy: Deliverables

1. Analysis of objectives and constraints
2. Analysis of sales and market share
3. Analysis of target markets
4. Analysis of marketing variables
5. Marketing strategy; summary
6. Implications

Pricing Estimate: based on scope; $75 to $250 p/hour

Marketing Plan Development: Deliverables

1. Comprehensive marketing plan including;
A. Objectives
B. Marketing audit
C. SWOT Analysis
D. Market forecasts
E. Budget considerations
F. Action plan

Pricing Estimate: based on scope; $75 to $250 p/hour

Customer Research: Deliverables

1. Priority customer types / personas.
2. Buying cycle maps with marketing touchpoints.
3. Customer needs & wants.
4. Decision triggers.
5. Marketing opportunities plan.

Pricing Estimate: based on scope at $125 to $250 p/hour

Competitive Analysis & Strategy: Deliverables

1. Identification of current and potential competitors.
2. Competitor product/service summaries, includes; features, value, target customers, sales techniques.
3. Competitor strengths & weaknesses.
4. Competitor digital marketing review.
5. Market outlook.

Pricing Estimate: based on $125 to $250 p/hour

Market Research; Analysis & Outlook: Deliverables

1. Market Overview.
A. Economic conditions
B. Cultural and social trends
C. Political and legal issues
D. Opportunities and threats; summary
E. Implications

2. Industry
A. Definition
B. Financial condition
C. Existing competitors
D. Potential for new entrants
E. Substitute products
F. Overview of suppliers
G. Overview of buyers
H. Opportunities and threats; summary
I. Implications

3. Client
A. Objectives and constraints
B. Financial condition
C. Management
D. Structure
E. Culture
F. Strengths and weaknesses; summary
G. Implications

Pricing Estimate: based on scope at $125 to $250 p/hour

Custom Research: Deliverables

Research intended to uncover specific knowledge to support a business and its marketing capabilities. Examples include customer and brand message review and/or development, the purchase of website domains, review and analysis of current or potential business systems, specific product or service review, business plans, etc.

Pricing Estimates: based on scope at $200 to $250 p/hour

Contact us at (303) 217-3993 or info@urwaconsulting.com to schedule a free consultation, or to get started today.

Learn more about our guiding principles below:

Visibility. Get Found Online.

Today, consumers access information online to make purchasing decisions from a growing and virtually endless list of digital sources throughout their buying journey. Are you even an option? If prospects and buyers don’t find you when they’re looking they are going to a competitor. Today, consumers buying cycles intersect online sources like search engines, review sites, directories, and content multiple times throughout their buying journey. Every business and organization is affected by their web presence.

Visibility is the first building block to success. Technology has made it possible for people to conveniently access relevant information to help them make better-informed purchasing decisions. Information and multi-media content are available on websites, search engines, directories, social media, mobile applications, videos, reviews, text messages, E-mail, and online advertising.

Determining how your target audience moves through their buying process, acquiring information about your product and services is vital to understanding where you should focus your visibility efforts.  Now is the time to understand how your online visibility is affecting your business. In most cases, within 48 hours, our consultants can show you how your web presence is affecting how people find you online, engage with you, and convert to new customers or patients. If you are underperforming in this area, we’ll show you how to increase your visibility for the lowest cost possible. Can you afford not to know?

Engagement. Get Chosen.

Will you be chosen? Engagement is the second building block to success. Giving customers what they want quickly and easily drives their engagement and interaction with your business. All along the buying journey your customers are asking themselves questions. How you answer those questions has a huge impact on whether they become your customer. Your brand needs to be communicated online and offline through clear messages that answer your buyer’s questions, and share your value proposition. 

Focusing on your target audience’s needs, concerns, fears and options throughout their buying journey will help you build trust by showing that you understand and identify with them. Significantly more companies than last year are planning to increase investment in user-generated content (reviews). Third party reviews and former client testimonials help raise the level of trust and move prospects closer to conversion.

Are you effectively engaging with your target audience? Are they leaving your website quickly without contacting you? If you are underperforming in this area, we can show you how to strengthen you engagement and improve your conversions. Can you afford not to know? Find out now if your engagement strategy is affecting your ability to convert more web visitors into customers.

Conversion. Convert prospects to leads and customers.

Are prospects becoming customers? Business owners typically concentrate solely on increasing the number of website visitors they have. When often they have fairly simple problems with their website that, if solved, would have a huge impact on their conversion rate and their website's bottom line.

Determining your Unique Selling Point (USP) sets you apart from your competition. Do you know your company’s USP? Almost all companies have at least one. But not all companies are aware of it, or effectively use it to help convert their audience into customers.

Your audience will visit multiple web sites looking for information about your product or service. Why would they decide to buy from you instead of someone else? Are you clearly communicating the benefits prospects will get by choosing you? If your conversion strategy is not working in harmony with your visibility and engagement efforts, you’re most likely losing business to your competition. Our team of consultants can help you to determine how to use your business’s Unique Selling Point(s) effectively throughout your audience’s buying journey to convert more customers.

Measurement. Analyze data to optimize results.

Do you confidently know how to invest your marketing dollars to generate a return for your business? You can’t invest your marketing dollars wisely unless you know understand how your marketing is working. Ideally, the financial returns from all forms of media would be precisely calculated. The reality is that there are multiple, and usually imperfect, ways to measure the impact of your marketing. Yet, you must have track the success of your marketing investments. Once you start learning how you are performing throughout your customer’s buying cycle, you can begin to improve your results.

What Gets Done: (First 3 to 4 weeks)

• Engagement Set-Up Call: includes explanation of process, time frames, and expectations.
• Priority objectives are discussed during the Set-Up Call, and can lead to immediate action, depending upon need and resources.
• Establish control of website. Included hosting, URL, email and content
• Evaluate website and deliver performance improvement report
• Audit online and offline marketing investments.
• Audit web presence; includes search, social media, listings, mobile, video and content
• Evaluate primary competitors, and available industry marketing intelligence.
• Deliver client action plan and performance recommendation.
• Review, revise, and prioritize recommendations in order to transition into "Ongoing Engagement" services.

Ongoing Engagement

• Implement priorities in 8 to 12 week time-frames, review performance, and revise client action plan throughout the engagement as needed.
• Monitor, review and report on all online and offline marketing investments and returns.
• Negotiate discount fees from advertising and marketing vendors.
• Handle, screen and evaluate incoming media solicitations
• Guide in selection of "Best of Class" vendor selection as related to advertising and marketing
• Conduct monthly face-to-face progress meetings to ensure continued development of client
• Internet marketing program based on objectives and budget.
• Represent and/or participate with client at vendor meetings related to advertising and marketing
• Insure client marketing investments and activities are aligned with stated company growth objectives.

Contact us at (303) 217-3993 or info@urwaconsulting.com to schedule your free consultation, free Web Presence Analysis, or to get started today.